Name Hyeongmin Kim
Research Interests Digital Marketing, Marketing Analytics, Strategic Marketing, Advertising, Service Marketing,
AI Technology
Education Master of Science, California State Polytechnic University, Pomona (U.S.A)
GPA : 3.93 / 4.0 | Major : Hospitality Management
Bachelor of Business Administration, Dong-A University (South Korea)
GPA : 3.98 / 4.5 | Major : Biotechnology (1st year)
International Tourism (2nd-4th year)
Technical Skills STATA (Intermediate), REGRESSION, FACTOR ANALYSIS, SEM (SPSS, AMOS)
OPERA, SANHA, INFOGENESIS, TABLO (Property System Tool)
▼ Results of the Structure Equation Modeling
How Can Hotel Smartphone Apps Enhance Hotel Guest Experiences?
An Integrated Model of Experiential Value
▼ HTMT Discriminant Validity Criteria
▼ Hypotheses Statistics and Endogenous Constructs Assessment