Name Hyeongmin Kim

Research Interests Digital Marketing, Marketing Analytics, Strategic Marketing, Advertising, Service Marketing,

AI Technology

Education Master of Science, California State Polytechnic University, Pomona (U.S.A)

GPA : 3.93 / 4.0 | Major : Hospitality Management

Bachelor of Business Administration, Dong-A University (South Korea)

GPA : 3.98 / 4.5 | Major : Biotechnology (1st year)

International Tourism (2nd-4th year)

Technical Skills STATA (Intermediate), REGRESSION, FACTOR ANALYSIS, SEM (SPSS, AMOS)

OPERA, SANHA, INFOGENESIS, TABLO (Property System Tool)

▼ Results of the Structure Equation Modeling

Milestones in My Research Journey

How Can Hotel Smartphone Apps Enhance Hotel Guest Experiences?

An Integrated Model of Experiential Value

▼ HTMT Discriminant Validity Criteria

▼ Hypotheses Statistics and Endogenous Constructs Assessment